![]() Online Extra: More Great Jewelry Store Entrances “No one has to remember our address they just look for our clock,” Jacobs says. 3, a vintage, double-faced Gruen neon clock has graced Jacobs’ storefronts for more than 25 years, announcing the time to westbound and eastbound pedestrian and vehicular traffic. Nipper was promoted to spokesmodel and featured in a series of amusing vinyl banners they rotate seasonally in front of their store. Placed outside to announce the store was open, Nipper became both watch dog and logo. 2, they adopted the RCA dog Nipper as their mascot when Jacobs purchased a 36-inch tall version. We researched how to get the right thing - from handicapped signs that weren’t run of the mill, to the garbage can, to the outside rugs, to the extension of the awning over the front door to give them enough space for their umbrella.”Īt Wanna Buy A Watch in West Hollywood, CA, owner Kenneth Jacobs revels in the quirky, which begins out front with three memorable features. “Even things like how they experience walking through the parking lot, the pitch of the sidewalk, and the feel they get when they step out of their car. “I always kept the consumer in mind,” Kelly says. Roman and Gregg Kelly, vice president of Northeastern, created a casual patio setting in front that offers a decompression zone between parking lot and shopping experience. The window reveals the character of the store within, says architect Michael Roman of C2 Design Group. AdvertisementĪt Northeastern Fine Jewelry in Albany, NY, a glass facade offers a transparency that puts shoppers at ease. Moody gray walls and a treasure trove of jewelry, local art and antiquities, offer a relaxed Montana feel with a modern edge. The Montana-made custom piece - an arched, wooden door with a curved window and stone entryway - attracts a stream of people asking, “Can I take a photo of your door?” It meshes with the interior ambience, too. Using LED technology, they were able to intensify the brightness of the sign, making it 10 times brighter than previous signs they’ve had.Īt Stephen Isley Jewelry in Whitefish, MT, owners Stephen Isley and Cindy Just say that if they had a dollar for every time someone walked into the shop and said, “I love your door!” they wouldn’t have to sell jewelry anymore. The exterior backlit John Atencio sign centers and frames the glass facade. Outside, they also installed two large liquid billboards using high definition TVs that rotate, allowing them to feature new designs or promotional events. Inside, at the front glass, six tall light boxes have rotating dividers that create 12 jewelry showcases, half facing inside and half facing outside, which can be rotated throughout the day. Because the mall itself is flooded with natural light, the Colorado sun illuminates the store as well. Oversize panes of tempered glass wrap from floor to ceiling across the entire storefront. Jewelry designer John Atencio’s latest location, the Park Meadows Mall in Lone Tree, CO, breaks out of the mall mold with an all-glass facade. What do your potential customers see when they approach your business? ENTRYWAYS, FACADES, SIGNS, seating and architectural touches go a long way to extending an invitation to the shopper.
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